So, you have a website and you need traffic and you don't have time to learn SEO so you go to our beloved Google Search bar and you enter something like this "how to be the first on Google" or "get me on top of Google" and you go down the list and you see some fine looking websites who offer a 6 month SEO plan (strategy, steps, etc.) the next thing you know is that you talk to a pushy salesman who "Guarantees" that in no time at all you will be on top of the search engines at your keywords, but they need some money for the service.