Web developer - Educate your client | Evelt Web Solutions

Web developer - Educate your client.

Jul 20, 2012

Stacy got a great deal from Sam the web developer her friend referred to her, the meeting went great and she feels confident in the new eCommerce website Sam is going to build.

Fast-forward 12 weeks of back and forth communication, mockups, fonts and all other stuff Sam bugged her about, she gets the call from Sam informing her that the website is done, and request the final payment.

We developers need to understand our clients!

Most people don't code, they don't even know that Notepad++ exists, they can't tell the difference between a web designer and a web developer, the only thing they know is that he/she needs to make money and a website is somehow part of the process.

It's your job as a developer to explain a potential client the real cost of a website, the fallout and actual turnaround time. You as a developer must inform the client that his website need not to be loved by them only by his/ her customers. Most people don't get it at first, they think they understand design concepts themselves they may be right but will not get them out of the poor house, unless the website is liked by the customers.

The same is with SEO, we more often than not get clients that are willing to pay 10K or more to have a website don right, but are unwilling to stay the course when Google does not see them as the "messiah" in the industry. We need to let them know the time it takes and the effort they will need to invest even after they have a rock solid website.

I once had a client the needed a website up to sell gifts for the approaching holidays season, the due date of the website was a mare week before the season, when I explained to them the problem, He said don't worry Joel - I will use "ad words" and other ads for fast results, little did he know that having an ad words campaign done well takes time - lot of time, and lots of money. The holidays came and went. He had the privilege to catch the next year's season and paid off his expenses; but still feels he was somewhat cheated a season, at least I was honest.

Web developers need to be upfront - and documented.

That the websites content will be filled with dummy text - and it's up for the owner to have the content and images done right; which will cost efforts, and money in most cases. (unless otherwise discussed)

Steeling other website's content is silly and illegal, and will never get you anywhere in terms of SEO.

Good design is nice, but is not the most important thing; good customer service, real informative content, clear analytical focus is. Even well designed website change - that is because the need to improve usability.

A website is never really finished - unless it does not generate revenue.

To sum it up: be clear about the process, be honest, and lend a helping hand when a client needs it but don't let it become you responsibility only if it is in the contract.

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Creative Quotes

Simplicity is the ultimate form of sophistication.

Design is so simple, thats why it is so complicated.

Designers are meant to be loved, and not to be understood.

Good web design is about the character of the content, not the character of the designer.

What separates Design from Art, is that design is meant to be functioanl.

A user interface is like a joke. If you have to explain it, it's not that good.

Design is not just what it looks like and feels like. Design is how it works.